We’ve all been there—you sit in an office with a few other people trying to make a buck. And not only do you have to work long hours, you have to work hard. After all, you want to make it big. But, as you continue to work hard, you find you have to work harder. And to work hard, you need to work smarter. And this is where we come in. We are here to help your firm succeed.
Do you run a small accounting or consulting firm? Perhaps you’re just a student looking to make a name for yourself, or maybe you’re a parent who wants to make a change in your career. No matter what your goals are, you should have an overarching strategy you’re following to grow your business. By finding a strategy that works for you, you can work your way into the growth path you’re hoping for.
Accounts Receivable is one of the most important departments in a small business. You need to pay your bills and make sure that your clients pay you back. But, if you aren’t keeping track of your receivables and not collecting from your clients, you could be facing major problems. With little to no attention paid to collecting outstanding receivables, your company could be in danger of not paying the bills that you do owe.. Read more about firm of the future and let us know what you think.
Are you having trouble attracting new customers for your accounting firm?
You’re not the only one who feels this way.
Accounting and financial service companies grew at the slowest rate of all the occupations examined, according to a research by Hinge Marketing.
While the IT sector is growing at a pace of 18 percent, the accounting industry is growing at a rate of 9.3 percent.
This does not, however, imply that your accounting company is doomed.
In every industry, marketing is the difference between low-growth and high-growth companies.
The all-important know, like, and trust element is developed via marketing. Clients may discover you on social media or via blog postings, learn more about you, and determine if you’re the right CPA for the job.
In other words, the better you become at selling your services to the appropriate individuals, the more you’ll be able to slow down industry-standard growth rates and increase profits.
What Are the Benefits of Certified Public Accountants Marketing Their Services?
Shopping on the internet isn’t only for eCommerce companies.
Consumers do internet research in 53% of cases before making a purchase choice. You’re wasting money and putting a barrier between you and your prospective customers if you don’t have a web presence.
With 2.14 billion digital purchasers, having a web presence for your CPA company opens up a large pool of potential customers.
Aside from the possibility for profit, promoting your services online offers additional advantages, such as:
- Instilling trust: Having a professional website with sales pages and blog articles establishes you as an authority and expert.
- Google is used by almost 92 percent of individuals to find answers to their most urgent concerns. You can increase brand recognition without a large paid marketing budget by investing in SEO and putting your CPA company on the first page of search results.
- It’s all about first impressions: Your website is your first impression to prospective customers in the digital era. Your site visitors will leave if it is sluggish, outdated, or uninteresting, and you will lose the sale.
CPAs: 6 Marketing Pointers
Are you ready to step up your CPA marketing game? Here are some of the most effective strategies for increasing brand recognition, attracting the appropriate clients, and scaling your accounting firm.
1. Develop an SEO-friendly website with a compelling call to action
A website is no longer a “nice to have” since so many consumers utilize Google to do internet research before making a purchase.
It’s a must-have.
Three things happen when a website is SEO-optimized:
Organic, qualified traffic is sent by search engines.
Are you tired of cold emailing techniques or leads that don’t want to sign up for your services?
You can bring the appropriate consumers (who are ready to sign a contract) directly to your website by going all-in on SEO and targeting terms your prospective clients use.
Do you have any idea what SEO is or how to do keyword research? Check out my comprehensive SEO guide, which will walk you through all you need to know to get your CPA company on Google’s first page.
Converts Website Visitors Into Leads
A professional-looking website goes a long way in the decision-making process when someone is knee-deep in research mode.
You can prevent visitors from leaving your site without booking a call or filling out a form to learn more by including a powerful call-to-action (CTA) on your homepage.
Here’s an illustration:
Keep an eye out for the “Get Started” button. It’s above the fold (meaning it’s visible without scrolling) and urges visitors to take action.
You’ll find another CTA to book a call if you scroll to the bottom.
Do you need assistance creating a CTA? Use one of my eight tried-and-true CTA strategies.
It establishes you as the go-to expert.
When your website ranks on Google for the appropriate keywords (i.e., the terms and phrases your customers use), it signals to the user that you’re an expert and builds brand recognition.
It builds trust when someone views you as an industry thought leader. This establishes one of commerce’s fundamental laws: people conduct business with people they know, like, and trust.
2. Set up a blog on your website.
When it comes to CPA marketing, establishing a blog is a very successful strategy.
Your blog articles will appear in the search engine results.
You gain greater exposure, internet traffic, and quality leads when you rank on the first page of Google. Blogging is helpful to your consumers since it answers their queries, provides fast wins, and assists them in finding solutions to their issues.
It’s a win-win situation for everyone.
How do you get started producing blog articles that rank on the first page of Google?
To begin, do keyword research to see what issues your target audience is attempting to address.
Take, for example, the phrase “hiring an accountant for taxes.” On the first page of Google, there are a few blog postings from CPA companies.
You may discover the problems your customers are experiencing and produce blog articles that provide value and turn visitors into clients by utilizing blogging in the same way that these CPA companies do.
Resources for Keyword Research:
The next step is to create your blog article and make it search engine friendly.
What exactly does this imply?
A formula is used by search engines to analyze material and determine where it should appear in the results based on a user’s query. You can ensure that your blogs are optimized for Google’s first page by following fundamental on-page SEO guidelines.
Blogging Resources for SEO:
3. Get started with LinkedIn.
Do you have a profile on LinkedIn?
You probably fall into one of two groups among the 774 million working professionals that use the platform:
- Yes, you’ve established a profile, but it’s essentially dormant.
- No, and you don’t need to add another social media platform to your to-do list.
LinkedIn, on the other hand, is more than a social networking platform. It’s one of the most effective ways to meet prospective customers and get business.
LinkedIn is the greatest site to get leads, according to 80% of B2B marketers.
To improve your LinkedIn profile and start recruiting paying customers to your CPA firm, follow these steps.
Make SEO-friendly changes to your profile.
Yes, SEO isn’t only for search engines.
You’ll want to make sure your profile is keyword-optimized so that prospective customers can discover you.
The better your LinkedIn SEO, the higher up in the search results you’ll appear.
Make a LinkedIn post
Creating content on LinkedIn, whether it’s status updates, sharing company news, or publishing think pieces, is a strong lead generating strategy.
You may use hashtags to increase your reach, and the more interaction your material receives, the more the algorithm will push it out to a larger audience.
You improve your chances of leads discovering your profile and contacting you by increasing the amount of eyeballs on your postings.
Marketing resources on LinkedIn:
4. Make videos on YouTube
Is writing not your thing? Are you a better communicator?
Then devise a YouTube content marketing plan. People utilize the site to study, be inspired, or have fun, with over 2 billion monthly users. The fact that the material on YouTube is searchable on Google is what makes it such a profitable platform.
The search engine behemoth purchased the video-sharing platform in 2016 and has integrated it with search results.
SEO plays a role on YouTube, just like it does on Google.
To be successful on the platform, you must utilize the same terms that your target audience uses to find you. Consider employing keywords in the following locations:
- your presentation (YouTube scans your words)
- title of the video
- description of the video
These views convert to leads, which is a great method to raise brand recognition and build trust with your audience.
Bonus: You may join the YouTube partner program and start earning money from your uploads after you reach 1,000 subscribers and 4,000 hours of viewing time.
Resources on YouTube:
5. Take control of your Google My Business page.
Your CPA firm may benefit from Google My Business to improve its exposure in local search results. According to a BrightLocal research, discovery accounts for 84 percent of searches.
That’s a lot of places where your next customer might discover you. Assume someone searches for “CPA in New York.” If your Google My Business profile is set up properly, it will appear in search results like this:
People in your neighborhood will be able to locate you, contact you, and become your next client with the help of these cards.
To create your profile, all you need is a company name, location, and category. You’ll start showing up in local search and Google Maps after Google approves it.
Customers will be able to write reviews, upload pictures, ask questions, bookmark your listing, and see essential data such as your contact information.
In the above example, Miller & Company has put “CPA of NYC” in their title and made their description “accountant in New York City.”
This is, after all, SEO. These keywords assist Google in comprehending your listing and displaying it in the appropriate search results.
Check out these tools to learn how to set up your Google My Business account, optimize it for local SEO, and prevent common mistakes:
6. Develop an email list
While establishing a presence on YouTube and LinkedIn is a good marketing strategy for CPAs, such sites may be shut down at any time.
You’ll lose access to your audience if this occurs.
What is the solution? Creating an email list.
Create a lead magnet to encourage people to subscribe to your website. Your lead magnet should highlight an issue that your audience wants to solve and provide a fast solution.
If you assist freelancers with their taxes, for example, you might create a checklist on how to prepare for tax season. Include a call-to-action to employ you at the conclusion of your lead magnet for individuals who wish to delegate their admin to someone else.
Other lead magnet concepts include:
- studies of cases
- sheets of cheats
You may maintain the connection and promote your offers and advice through a weekly or monthly newsletter after you have individuals on your email list.
Frequently Asked Questions about CPA Marketing
What is the most effective method to advertise my accounting firm?
Digital marketing is the most effective method to promote your CPA company. It’s less expensive than conventional marketing and makes it simple to attract your target customers.
Is it necessary for me to employ a marketing company to advertise my accounting practice?
Yes, if you don’t have time to handle your marketing. A marketing company may help you save time and increase the return on your marketing efforts.
Should I spend money on digital marketing for my CPA firm?
Yes! With the majority of people using Google to find answers to their queries and businesses to solve their issues, having a digital presence is essential.
What should my marketing budget for my accounting firm be?
It depends on the size of your company, where you are located, how much money you have to spend on marketing, as well as the platforms you want to utilize and the outcomes you want to accomplish. You may do it yourself at a little cost or invest hundreds of dollars (which may generate thousands more in revenue.)
Conclusion on Accountant Marketing
As you can see, digital marketing for accounting companies is no just a “nice to have.”
The importance of the digital world has never been greater. Because there are about 6 billion smartphone users, your next client will most likely come from Google rather than a conventional newspaper ad.
You’ll discover how to produce content that attracts your target customer, adds value to their life, and establishes your company as the go-to expert if you follow these marketing ideas for accountants.
Which of these accounting marketing ideas will you put into practice in your company?
- Unlock huge quantities of SEO traffic using SEO. Take a look at the outcomes.
- Content Marketing – Our team produces incredible content that is shared, linked to, and drives traffic.
- Paid Media – successful paid tactics with a measurable return on investment.
If you’re an accountant, you’re probably working full-time, and pretty much every accountant says they wish they could quit their job. You’re not alone, but there’s a pretty good reason you’re stuck: You’re not doing enough to grow your firm.. Read more about cpasitesolutions and let us know what you think.
Frequently Asked Questions
How can I grow my accounting firm?
The best way to grow your accounting firm is by finding new clients.
What is growth strategy in accounting?
Growth strategy is a way to measure the rate of growth in terms of revenue or profit.
What is the 5th biggest accounting firm?
This article broadly covered the following related topics:
- marketing strategies for accounting firms
- marketing strategy for chartered accountants
- digital marketing for cpa firms
- cpa firm marketing strategies
- marketing your accounting practice