Product labels are an important part of any ecommerce business. They play a vital role in product sales, customer retention and overall brand awareness. However, if your labels are not up to par, you may be losing customers before you even have them.
In this article, we’ll outline some tips for designing effective product labels for your ecommerce business. By following these guidelines, you’ll be able to create labels that will help your products sell faster and attract more customers.
Prepare Things in Advance
Graphics play a big role when it comes to product labeling. By preparing your graphics in advance, you can save time and ensure that your labels look professional. Here are some tips for product label design graphics for your ecommerce business:
Start with a template
Creating templates will help you keep your graphics consistent and organized. You can find templates online or use one that is already created for a different product category.
Use colors wisely.
When choosing colors, remember that they will be visible on all types of screens—PCs, smartphones, and tablets. Choose colors that are easy to see and don’t clash with other products or themes on the page.
Avoid text repetition
Make sure each item has its own unique graphic representation so that customers don’t get confused about what they’re looking at.
Use icons sparingly
Icons are a great way to represent specific items without having to write out long descriptions—just insert an icon next to the product title in the admin panel or on the product pages themselves.
However, try to only use icons when they accurately represent what’s inside the package (e.g., pills in a pill box). Don’t use generic icons like stars or arrows that could mean anything!
Keep things simple and clean:
Use fonts that are legible whether viewed large or small, avoid excessive decoration, and keep designs simple by using limited color palette choices (black, white, light gray, and dark gray are generally safe).
Use Color Wisely
The use of color on product labels can be a powerful tool for businesses of all sizes. While there are no hard and fast rules, using a variety of colors can help customers easily identify items, make comparisons, and remember your products.
Additionally, using complementary colors can help create a more cohesive and aesthetically pleasing look for your product labels. When selecting colors for your labels, it is important to keep in mind the overall composition of your product and how the colors will be used on shelves or in advertisements.
Keep Your Text Simple and Concise
In order to keep your text concise, avoid flowery language and complicated phraseology. Keep your sentences simple and to the point. Try to use words that will be easily understood by the general public. When writing for a specific audience, it is important to tailor your language accordingly.
Avoid overly technical or jargon-laden language when writing about science or mathematics. Be sure to break down complex concepts into easy-to-understand language for the average reader. In addition, always use correct grammar and punctuation. These basics will make your writing appear more professional and authoritative.
Keep in mind the following when designing your product labels: graphics, color, text, and grammar. By following these guidelines, you’ll be able to create labels that will help your products sell faster and attract more customers.