The company has always been known for its focus on innovation and creativity. Apple’s new ad campaign asks us to think different, which is something the company has done since its inception.

The think different apple is a phrase that was used in the late 1990s by Steve Jobs, CEO of Apple. He wanted people to think differently and not be like everyone else.

Apple Asks Us to Think DifferentThe date was September 28, 1997.

Apple’s “Think Different” commercial campaign debuts little over two weeks after Steve Jobs was named temporary CEO. The campaign, which was designed to reintroduce the Apple brand, was well acclaimed by the press, the general public, and the advertising industry, and it won many prizes along the way. In retrospect, Think Different marked the beginning of Apple’s transformation from near-collapse in the 1990s to the world’s most valuable business.

The campaign was built on the now-famous prose known as “Crazy Ones,” which was narrated by Richard Dreyfus in the most well-known ad. Crazy Ones was written by Rob Siltanen and Ken Segall of Apple’s advertising firm, TBWA/Chiat/Day, and not by Steve Jobs. Learn more about the Think Different campaign’s history.


Here’s to the out-of-the-box thinkers. The outcasts. The insurgents. They’re the troublemakers. The square holes have round pegs in them. Those who have a different perspective on things. They despise regulations and show little regard for the status quo. You may cite them, criticize them, praise or condemn them. Ignoring them is about the only thing you can’t do. Because they alter the situation. They propel humanity onward. While others may see them as insane, we see brilliance. Because those who are insane enough to believe they can alter the world are the ones who succeed.

Apple has been around for a long time and they have always been on the cutting edge of technology. They are known to be innovative and they ask us to think different. Reference: think different text.

Frequently Asked Questions

Why does Apple say Think different?

The phrase Think different was used by Apple as a slogan for its advertising campaign.

What is Apples slogan now?

Apples slogan is now Think Different.

When did Apple come up with Think different?

Think different was created by Apple in 1997.

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